Clay will … Hair clays are perfect for any hair style where you need volume & texture without the soppy/wet feeling of a styling product weighing your hair down. In this video men’s style, grooming, fitness and lifestyle expert, Aaron Marino of IAmAlphaM, AaronMarino, Pete & Pedro, and Ollie is using (1) Putty: high hold, matte; (2) Clay: medium hold, medium shine; (3) Pomade: medium hold, high shine. Bentonite – a natural substance produced from the weathering of volcanic ash – is one of the most popular forms used in hair clay formulas today. Clays are typically made with bentonite clay or kaolin clay (either is fine). Check out how each performs differently in the same hair. Using hair clay products offers some benefits: Clay tends to draw out impurities and dirt without drying the hair of its natural oils. Why Gel? I don't use it as a primary styling product. If your hair is thick, you’ll probably need the strength (and lightweight) of a clay to control it. If you’re styling a quiff or an especially high pompadour (i.e. The one thing in common with all clay hair products is the fact that they actually contain a clay ingredient in their formulations. Somewhat of a newcomer on the men’s styling products scene, hair clays are so-called because they all have one ingredient in common: clay. Gel users are what we all typically start out as. If you have thin hair—the type that, if you were to just mess up your hair it’d stay messy—creams are a nice way to create texture and also add a little shine to your hair at the same time without tangling or damaging it with fiber/clay or weighing it down with pomade. Aaron’s hair is just out the shower to demonstrate the difference of three different products. Clay is hard to emulsify, so I usually use it to detail a style after I've dried my client’s hair. A hair clay formula generally has a stiff, thick consistency to it that will breakdown into something manageable with friction between your fingertips and hands. Clay hair products are a relatively new classification for men’s styling products and these products can range from very thick to very creamy consistency. It's readily available at any drug store and often times is the only hair care product for men they carry. They don’t offer the weight or gloss of pomade, and they don’t have that dry powerful hold fibers and clays do. Clay is a bit more creamy than most clays and it is super versatile. This is a very specific type of pomade for a certain type of hair and style. Hair clays are perfect for hairstyles that require volume without having the product weigh down your hair. These hair clays and pastes are a special thing- somewhat defining or at least pushing forward pomades of our modern age. The Putty will give a ton of texture and volume and hold and will last like that all day long, while still keeping the hair soft (this is our #1 product). It nourishes the hair and scalp because it’s rich in mineral and nutrients. Clay is general a “dry” product, meaning you would finish dry hair with it. Hair clay. The Clay Pomade. Clay is perfect for men with any type of hair length. Clays offer excellent control and hold while keeping shine very low or nonexistent.